CCPA Privacy Notice

1) Personal Information We Collect

We may collect the following categories of personal information from or about site visitors:

2) Sources of Personal Information

We may collect personal information from the following sources:

• Directly from you when you submit a form, contact us, or provide an email address.
• Automatically from your browser, device, cookies, pixels, tags, server logs, and similar technologies.
• From analytics providers, advertising partners, affiliate networks, and measurement providers.
• From merchants, advertisers, or partners when you interact with links, advertisements, offers, or comparison tools.

3) Purposes for Collection and Use

We may use personal information for the following business or commercial purposes:

• To operate, maintain, and improve the website.
• To provide reviews, comparisons, buying guides, rankings, recommendations, and related content.
• To personalize content, advertisements, offers, and user experience.
• To measure ad performance, affiliate referrals, clicks, conversions, and site engagement.
• To detect, prevent, and address fraud, security incidents, technical issues, or misuse.
• To comply with legal obligations and enforce our terms, policies, and agreements.
• To respond to privacy requests, inquiries, and consumer communications.

4) Disclosure of Personal Information

We may disclose personal information to service providers, contractors, advertising partners, analytics providers, affiliate networks, merchants, and other third parties as reasonably necessary for the purposes described in this Notice.

5) Sale or Sharing of Personal Information

Some uses of cookies, pixels, advertising identifiers, analytics tools, affiliate tracking technologies, or similar technologies may be considered a “sale” or “sharing” of personal information under the CCPA, even when no money is exchanged.

We may sell or share identifiers, internet or other electronic network activity information, approximate geolocation information, commercial information, and inferences with advertising partners, analytics providers, affiliate networks, and similar third parties for cross-context behavioral advertising, measurement, attribution, and related commercial purposes.

6) Your California Privacy Rights

Subject to applicable limitations, California residents may have the following rights:

• Right to Know / Access: You may request information about the categories and specific pieces of personal information we have collected about you.
• Right to Delete: You may request that we delete personal information collected from or about you.
• Right to Correct: You may request that we correct inaccurate personal information.
• Right to Opt Out of Sale or Sharing: You may opt out of the sale or sharing of your personal information.
• Right to Limit Use of Sensitive Personal Information: Where applicable, you may request limits on use or disclosure of sensitive personal information.
• Right to Non-Discrimination: You have the right not to receive discriminatory treatment for exercising CCPA rights.

7) How to Submit a Request

To exercise your California privacy rights, you may submit a request using one of the following methods:

• Email us at: privacy@mattressreviewsguide.com
• Submit our Data Subject Rights Request Form.
• Use the cookie settings or privacy preferences available on the website, where provided.

We may need to verify your identity before processing certain requests. Verification may require matching information you provide with information we maintain, such as email address, device information, request details, or other reasonable verification information.

8) Opt-Out Preference Signals

Where required by applicable law, we honor browser-based opt-out preference signals, such as Global Privacy Control, as a request to opt out of sale or sharing for the browser or device that sends the signal.

You may also opt out of certain interest-based advertising through industry tools, including:

• Digital Advertising Alliance
• Network Advertising Initiative
• Mobile Device Opt-Out Information
• Global Privacy Control

Opting out of interest-based advertising does not mean you will stop seeing advertising. You may continue to see ads, but they may be less relevant to your interests.

9) Authorized Agents

You may designate an authorized agent to submit a CCPA request on your behalf. We may require the authorized agent to provide proof that you gave signed permission to submit the request, and we may also require you to verify your identity directly with us or confirm that you provided the authorized agent permission to act on your behalf.

We may deny a request from an authorized agent that does not provide sufficient proof of authorization.

10) Retention of Personal Information

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Notice, including providing and improving the website, measuring performance, maintaining records, complying with legal obligations, resolving disputes, preventing fraud, and enforcing agreements.

11) Changes to This Notice

We may update this CCPA Privacy Notice from time to time. When we make changes, we will update the “Last Amended” date above. Your continued use of the website after changes are posted means the updated Notice applies to your use of the website going forward.

12) Contact Us

If you have questions about this Notice or would like to exercise your privacy rights, please contact us at:

Email: privacy@mattressreviewsguide.com